The Heart of MiniBeast

Our Foundation for Giving - Where It All Began

Minibeast was built on the idea that you can start with nothing and still create something bigger than you ever imagined.

Our founder Carriejune grew up fast, learning early that no one was coming to save her and if she wanted a better life, she’d have to build it herself. By kindergarten career day, she already had big dreams. By high school, she was planning Minibeast out of necessity, not luxury.

Her husband, Paul, the son of first generation Polish immigrants, watched his parents work multiple jobs just to survive while learning the English language. He started working by age 12, and built his first business on his own by age 15; never experiencing a real childhood. Both of us learned to work hard, stay humble, and never forget what struggle feels like.

Those beginnings shaped how we see the world and the purpose behind everything we do. Because when you’ve had to fight for every good thing, you understand how much it matters to make life easier for someone else.

Over the years, as Minibeast grew, we quietly gave back where we could, helping families through holidays, community programs, and local needs. We never made it content. We simply did what we could with what we had.

Now, the brand and the community that grew from those early days have the ability to do something much bigger.

That’s where The Heart of Minibeast comes in.

Our Mission

The Heart of Minibeast exists to feed families, uplift communities, and remind people they are seen and supported, especially during times they need it most.

Our foundation turns the strength and reach of the Minibeast community into real-world impact.

We believe that every person deserves access to basic needs and moments of joy that bring back hope.

Who We Serve

We focus on:

• Families facing food insecurity or sudden hardship
• Children whose holiday gifts are often the only ones they receive
• Local communities where people are working hard but still falling behind

We understand that many of these children and families didn’t choose their circumstances.

They deserve support, dignity, and care, not judgment.

Where We Start

The Heart of Minibeast begins where we are now in Florida, but our mission reaches far beyond state lines. We’re starting local so we can grow global.

Our vision is to expand nationwide and globally, partnering with trusted local organizations and leaders who share our values of action, accountability, and genuine care.

We’re not here for a quick fix. We’re here to build something that lasts, together.

What We Do

1. Feeding Families

Providing food support, groceries, and meal programs for families facing hunger. No one should have to choose between paying bills and feeding their children.

2. Holiday Giving Programs

Every holiday season, we organize large-scale donation drives to make sure children in need wake up to something special, not forgotten. These gifts often become the only presents they’ll receive, and we make sure they’re delivered with the thought, care, and respect they deserve.

3. Emergency & Community Relief

Helping families get through tough moments; whether that’s assistance with bills, clothing, school supplies or other essentials. When someone in our community is struggling, we step up together.

These are just the starting points. As our foundation grows, we plan to expand our reach, partner with other organizations and scale the impact our community can make.

How It Works

• 5% of every Minibeast order goes directly to The Heart of Minibeast to fund families and community programs.
• Customers can also add a donation at checkout if they want to contribute more.
• Funds are allocated transparently across food, holiday and emergency support, starting locally and growing with the foundation.

Every purchase, every share, every act of support from this community now creates a ripple of real-world change.

Why We Started It

The Heart of Minibeast grew naturally from everything we’ve lived through, and it’s our way of turning struggle into purpose.

We know what it means to start with nothing and build from the ground up.

We know what it means to want to make life better for the people you love and to be grateful when someone helps you along the way.

The Heart of Minibeast is our way, as a brand and as a family, of paying that forward.

Who This Is For

This foundation is for:

• Families and children who need support
• People who want their purchases to mean something
• The Minibeast community; a family that believes strength is about more than lifting weights

Together, we can feed families, create hope, and build a movement that proves giving back can be as powerful as any personal or fitness transformation.

How You Can Be Part of It

You don’t need to be wealthy to make a difference.

Just being here, supporting Minibeast, already helps us reach more families every year.

If you want to do more, you can:

• Shop knowing 5% of your order supports The Heart of Minibeast
• Add an optional donation at checkout when you can
• Share our mission with someone who believes in real change
• Watch for upcoming drives and events that we’ll host through the foundation

There’s no pressure, no guilt, only opportunity. You’re invited to be part of something bigger.

Our Promise

We promise to:

• Keep the focus on people.
• To use every dollar responsibly and transparently.
• Share honest stories and real impact the from families and communities we support.
• Stay grounded in the same values that built Minibeast from the start: hard work, empathy, and purpose.

The Heart of Minibeast is not about us.

It’s about what all of us, the Minibeast community, can do together.

Because real strength isn’t just what you build for yourself, it’s what you give back to others. And together, we’ll make sure no one’s left behind.

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